SCMA, its website and education programme, and its member fraternity are aimed at lawyers, accountants, surveyors and construction professionals, property and H.R. professionals, trade union representatives, local government officers and others who represent clients in mediation in all its forms, including negotiation, dispute avoidance and collaborative bargaining. It is not only for “first-timers” needing to learn about the basics of mediation very quickly, particularly as to what they should expect and how they should prepare, but also for those more seasoned advocates wishing to specialize independently in mediation advocacy and who want to develop the particular skills that it requires.